Impact of social media, big data and analytics, and the so called "Internet of Things (IoT)" on public healthcare

Monday, September 9, 2013


Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals." It is concerned with threats to health based on population health analysis. This definition highlights the role played by members of the community in improving health and in defining what is socially and publicly acceptable.

There are three main features of public health that define the field and also provide a contrast to the related field of medicine. Public health and medicine often have the similar goals of reducing the impact of disease and improving health and quality of life, but there are some notable differences between the two in the methods of reaching these goals. The primary features of public health are a (1) a view that all people should have healthcare access, regardless of social position, (2) a focus on the health of populations rather than individuals, and (3) a focus on prevention.



The use of social media in public health is taking shape as Twitter and other forms of social media are leveraged to identify potential outbreaks.  Public health data is rapidly increasing from all sources.  Sensors, formerly found only in hospital ICUs, are now portable and be used at home, and even sometimes while walking.  The potential for persistent public health monitoring may be realized through introduction of machine-to-machine (M2M) communications, embedded computing/wireless and related technologies.


To read more about impact of social media, Big Data and analytics, and the so called "Internet of Things (IoT)" on public healthcare visit http://marketinforesearch.com/regulatory-landscape-c-5_54/social-media-internet-of-things-and-the-future-of-public-health-p-19978.html



Benefits:
  • Identify the tenants of "Public Health 2.0"
  • Identify specific companies, solutions, and applications
  • Identify the role of Participatory Epidemiology in public health
  • Understand the confluence of Infodemiology and Infoveillance
  • Understand the role of data-mining, Big Data, and public health
  • Understand the role and importance of social media in public health
  • Understand the evolution and future direction of healthcare technology
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