In 2015, the global beer market was valued at USD 566.6 billion. While in 2014 the global beer market grew by 1%, it grew approximately by 2% in 2015. The low growth percentage is due to a slowdown in beer consumption by world's five largest beer markets, China, US, Russia, Germany and Brazil.
The beer market consists of retail sales (including on-trade such as bars) of ales, stouts and bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
The global beer market had total revenues of $494.4bn in 2014, representing a compound annual growth rate (CAGR) of 2.9% between 2010 and 2014.
Market consumption volume increased with a CAGR of 2.2% between 2010 and 2014, to reach a total of 176.4 billion liters in 2014.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $604.2bn by the end of 2019.
India is among the top five beer markets in Asia Pacific in terms of volume. The four large global players Heineken, Budweiser, SABMiller and Carlsberg control 86% of the Indian market and account for eight out of ten maximum selling beer brands.It is expected that in the period 2012 to 2016, the Indian beer market will to double to approximately USD 9 billion.
China is currently the largest beer market by volume globally and is expected to also become the largest beer market in the world by sales value by 2017. In 2014 the Chinese beer market's was worth 486 billion yuan as compared with 291 billion yuan in 2010. In 2015,
China consumed double the amount of beer than Americans (18 billion litres). It is projected that premium beers will account for over a third of the USD 80 billion Chinese beer market by the end of the decade. Key drivers include the fast increasing disposable income coupled with the growing drinking age population in the country and rising affinity for premium beers.
By 2017, the country's beer market is projected to grow by 45%moving ahead of the United States which is currently the world's largest beer market in terms of value. At present there are five key beer groups which together form 80% of China's beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer.Going forward, winning strategies in the Chinese beer market will see players strengthening their brand positioning, new products launch, and distribution and cost control.
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